Creator Monetization Glossary

CAC

Customer Acquisition Cost. The cost associated with convincing a customer to buy a product/service.

Churn

The rate at which customers stop doing business with an entity.

CPC

Cost Per Click. The amount an advertiser pays each time a user clicks on an ad.

CPM

Cost Per Mille. The price an advertiser pays for 1,000 impressions.

CTR

Click-Through Rate. The ratio of users who click on a specific link to the number of total users who...

eCPM

Effective Cost Per Mille. A calculation of ad revenue generated for every 1,000 impressions.

Fill Rate

The percentage of ad requests that are successfully served with an advertisement.

LTV

Lifetime Value. The total revenue a customer is expected to generate during their relationship with...

RPM

Revenue Per Mille. The amount an author earns per 1,000 views.

Tokens

The basic units of text processed by AI models. Roughly 1,000 tokens equal 750 words.